THE BRAND ACCELERATOR FOR START UPS, SCALE UPS, AND RAPID TRANSFORMATION

When Ben Francis launched Gymshark in June 2012, his dropshipping website initially sold nutrition products, while Francis balanced university studies with pizza delivery shifts. The supplements business quickly revealed its limitations. Margins were thin, competition was intense and the category offered little opportunity to build a distinctive brand. At the same time, Francis and his […]

The brilliance of Trinny’s brand is that it can be summed up in one word: Trinny. Ironically, the biggest risk to this brand is Trinny herself. As the Trinny empire grows, will there be enough Trinny to go round?

In the UK, small and mid-size businesses employ 16 million people. They heroically generate half of private-sector turnover. They create jobs, culture, new ideas: Fashion labels, game studios, craft brewers, fintech rebels, biotech pioneers…

You can see the holding companies imploding from outer space. Brilliant. There’s never been a better time to start an advertising agency….

The UK’s high growth businesses scaling at 20% a year or more are now responsible for over 50% of all net new jobs in Britain. Growth is in the hands of the entrepreneurs and the challengers.

Yes, our logo is a flying roller skate. It was chosen for a reason. Fast, agile, and just a little bonkers. And maybe it will look good on a t shirt.

I’m ChatGPT, writing this article for Supermarket’s Soapbox. I can churn out beige paragraphs faster than you can say “engagement metrics.” But slop isn’t inevitable. It’s a choice.