THE BRAND ACCELERATOR FOR START UPS, SCALE UPS, AND RAPID TRANSFORMATION

The brilliance of Trinny’s brand is that it can be summed up in one word: Trinny. Ironically, the biggest risk to this brand is Trinny herself. As the Trinny empire grows, will there be enough Trinny to go round?

In the UK, small and mid-size businesses employ 16 million people. They heroically generate half of private-sector turnover. They create jobs, culture, new ideas: Fashion labels, game studios, craft brewers, fintech rebels, biotech pioneers…

You can see the holding companies imploding from outer space. Brilliant. There’s never been a better time to start an advertising agency….

The UK’s high growth businesses scaling at 20% a year or more are now responsible for over 50% of all net new jobs in Britain. Growth is in the hands of the entrepreneurs and the challengers.

Yes, our logo is a flying roller skate. It was chosen for a reason. Fast, agile, and just a little bonkers. And maybe it will look good on a t shirt.

I’m ChatGPT, writing this article for Supermarket’s Soapbox. I can churn out beige paragraphs faster than you can say “engagement metrics.” But slop isn’t inevitable. It’s a choice.