We invented the steam engine, We cracked DNA, We built the World Wide Web. And, oh yea, we created the iphone. The great British trick has never been about playing it safe—it’s been about looking the status quo in the eye and saying ‘think different.’ (To pinch one of the great Anglo American challengerisms.)
And that’s what creativity is really about. Having great ideas. And finding ways of making them happen. Perhaps it’s because we are a small island nation, with limited physical resource. We’re skilled at making a lot out of not very much. Or at least we were.
But lately? Perhaps, not so challenging. In an economy bogged down by inefficient working practices, misuse of technology, workplace legislation, corporate crap, and ‘out of office’ e mails, we seem to have lost our challenging spark. We are flabby.
The great inventors and entrepreneurs and business ideas don’t seem to spring from here any more.
Meanwhile, productivity in the UK has flatlined—growing at barely 0.5% a year for over a decade. To keep pace with our competitors, productivity needs to triple.
But here’s the obvious truth. The high-growth businesses that we do have—those scaling at 20% a year or more—are now responsible for over 50% of all net new jobs in Britain. so the potential growth is there. And it’s in the hands of the entrepreneurs and the challengers. They need all the help they can get. And if we’re smart we’ll make sure they get it.
Which is why we built Supermarket. Not another agency. Not another consultancy. But a challenger, for challengers. Created by entrepreneurs for entrepreneurs. We bring together the best, most fearless, most relevant people from marketing, tech and media. And make them available to the challenger businesses of the future.
Un-siloed. Focussed. Fast. We give entrepreneurs the unfair advantage. They don’t have time or money to waste messing around doing things the old fashioned way.
The future is challenging. That’s the good news. Don’t just market. Supermarket.
