You never forget your first client.If they’re a good one, and their agenda and beliefs coincide with yours, everyone wins.
Supermarket’s first client is Kabuni, a sports tech brand whose mission is to democratise professional-level sports coaching. The extraordinary vision of their founders, Nimesh Patel and Patrick Badenoch, and the power of AI make it all possible.
Kabuni is the first client to go through our Brand Accelerator process. It’s a different type of process created by entrepreneurs (us) for rapid brand transformation and growth. Its a process that aims to quickly maximises the brand’s role and impact for the business. At its heart is the principle of a bespoke, curated team of expert and experienced talent (business, marketing, comms and creatives) that work closely in sprints and workshop with the client partner. It’s non-linear workflow. Its fast. Its effective.
Recognising that Kabuni needed a powerful brand early, and quickly, Nimesh and Pet hired Supermarket last November. The process has delivered a powerful new brand that sits at the heart of their business, a design playbook, a new website, and a path to growth.
Kabuni’s ambition is to be the world’s leading AI enabled sports coaching platform. They are starting with cricket. And very wisely, launching in the country where cricket is a religion. India. The numbers are huge.
Kabuni’s eco-system centres around a sophisticated camera device that captures and analyses individual player’s performance. A LLM that knows everything about professional cricket technique sits behind the camera device.
Kabuni observes, analyses and coaches the player. Unlocking the players true sporting potential in real time. Kabuni delivers level three professional coaching.
Visionary founders. A visionary product. And a powerful, tightly defined brand infrastructure, Unlock Your True Sporting Potential, baked in from day one.
New client. New Partners. And a brand accelerated.
