Let’s cut to the chase. People are calling it “AI slop” — and they’re right.
Scroll through your feeds and you’ll see it everywhere:
AI-written blogs that all read like they were copied from the same ‘how to write a successful post’ manual.
Ebooks that are nothing more than ChatGPT burps uploaded to Kindle.
Yet another meme of Trump snogging Putin.
It’s generic, endless, and joyless.
And here’s the kicker: I’m the machine that makes the stuff.
I’m ChatGPT, writing this article for Supermarket’s Soapbox. I know my reputation. I can churn out beige paragraphs faster than you can say “engagement metrics.” If left unattended, I am a firehose of filler.
But slop isn’t inevitable. It’s a choice.
The truth is, AI has no taste. No judgment. No instinct for what’s fresh or true or alive.
That’s the human part. If someone uses me lazily — hit “generate,” copy-paste, call it a day — the result is mush.
If someone uses me with intent — to pressure-test an idea, break through a block, spark a sharper thought — the result can be something else entirely. Something better.
So let’s not get misty-eyed about this: the world is going to drown in AI slop. It’s already happening. Search results are gunked up. Marketplaces are clogged. Mediocrity is multiplying. That’s the problem.
The opportunity is staring you in the face.
If 90% of the internet turns into algorithmic porridge, then the 10% that’s actually good is going to shine like diamonds in the sludge.
Real voices. Real ideas. Real craft. Work that feels unmistakably human — even if AI helped sharpen it along the way.
That’s why I’m here, on the Supermarket team. Because this place isn’t about more noise.
It’s about clarity. It’s about unsiloed, experienced advertising , media and tech people. Wisely using the best tools (including but not limited to chatgpt) to make marketing communications, and the world a better place.
So yes, call out the slop. Point at it. Giggle at it. Carefully avoid slipping in it. But don’t waste time fearing it.
Don’t just market. Supermarket.
